Many buyers are finding themselves having a hard time purchasing the type of home they initially began searching for. Often they are faced with a decision to alter their criteria and even their price expectations. Many areas are experiencing severe inventory shortages, leading some buyers to make the decision to remain in their homes and […]
The littlest touches can have the biggest impact for your clients. The key is to decide what that one special touch will become your signature touch. It should be something that is unique to you and something that your competition probably isn’t doing. For example, think about your favorite restaurant. Is there something that they […]
Lately I have been working with a lot of numbers and I have been reminded of their power. While numbers themselves are non-emotional, often they bring up a lot of emotion and therefore, are sometimes avoided. Anyone who has ever not opened their credit card statement or avoided revisiting their commission statements knows exactly what […]
September is a month of new beginnings for kids going back to school and parents getting back to their pre-summer routine. With the busy-ness of the summer finally behind them many buyers and sellers that did not take action in the summer will be primed and ready to move forward in the fall. September can […]
When I first started selling real estate, I was a young “whipper-snapper” who wanted to set the entire industry on fire. I had it all planned. I was going to be the Number One real estate agent in America – no, the WORLD! – and I was going to do it alone. Being young and naïve, I […]
How many hats do you wear? As a real estate salesperson, you’re painfully aware that you’re not just a salesperson. You’re a marketer, financial consultant, troubleshooter, negotiator, computer repair person, legal consultant, and customer service representative, not to mention the owner of a small business. Yes, you are the President, the Chief, the Boss and CEO […]
Several weeks ago, I introduced the idea of The Tipping Point – that moment in time when it becomes more advantageous for a seller to sell than to stay in his or her home. In areas where markets have inventory shortages, making more homeowners aware that their tipping point may be near is critical for […]
It is not like real estate agents don’t have enough to be aware of in their business but there are a few things that I have been seeing lately that are of concern. Lack of awareness around these issues can cause agents a lot of grief in their business. There are 10 mistakes agents need […]
The United States Census Bureau is one of my favorite resources for everything from population charts, area information, and even what is happening in real estate. Wait…did you know that the Census Bureau tracks what is hot in housing trends? They do indeed! The Census Bureau conducts The Survey of Construction which looks at current […]
I have been talking about the power of video in a real estate agent’s business for years. However, it seems that the nervousness most real estate agents feel about being seen on video or the unknowns of the production side holds them back. Whatever has kept you from fully utilizing video in your business has […]
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