First impressions are critical when selling real estate. Buyers and their real estate agents are scouring the internet and the MLS for potential properties and they have to rely on the accuracy – and appeal – of the photos that accompany the listings online. These photos are what attract and capture the attention of the […]
Posted in Buyers, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: Buyers, Denise Lones, house photos, listing, photographer, photography, photos, professional, Real Estate, Sellers, special features, tips, zebra report 
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Today’s design spotlight features a team of two of our Signature Branding clients: Barb and Sandy. They came to us wanting a completely custom design that would encapsulate their warmth and personality, as well as showcase their unique niche market. Sandy and Barb focus on helping older generations transition into new housing and are closely […]
With the summer months almost upon us, I hope you have planned some time off to have fun in the sun. However, with vacation and time off comes the worry about what will happen with your business while you are away. Or perhaps you wind up promising to give away half your commission for the […]
Today’s design spotlight features the refreshed brand “Coastal Riches” done in cool gray. This is one of our favorite Instant Identity designs and one you may find used regularly in our branding examples, we like it so much! Simplicity is the name of the game in this design. Light and airy in coloring, the feel […]
Recently I worked with a group of real estate agents and asked them to focus on building their online presence. I wanted to see how their business was affected by increasing their online visibility. Of course, I wanted them to blog and have a strong presence in their community but I also wanted to see […]
Today’s design spotlight features the NEW Instant Identity brand, “Rainy Days.” Here in the Pacific Northwest a rainy day is no cause for alarm, in fact our frequent rainy days are what in turn make this area such a beautiful place to live. So, let’s celebrate it! Our Instant Identity design, “Rainy Days” does just […]
Great leaders do it, smart business people do it, successful real estate agents do it, even celebrities and athletes do it: I’m talking about getting the right people on your professional bus. Think of a celebrity in a movie or a singer performing at a rock concert; they all have a team of people who […]
A lot has changed over the past two decades in the housing industry. The makeup of buyers, tenants, as well as household formation has all changed dramatically. Here are some changes that are worth noting and keeping track of as time goes on. MEDIAN AGE AT FIRST MARRIAGE– There are many reasons people choose to […]
Posted in Buyers, Real Estate Industry News, Sellers, Zebra Reports Tags: Denise Lones, housing, housing market, predictions, Real Estate, statistics, zebra report No Comments »
Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo online from someone in a foreign country […]
Posted in Branding & Design, Zebra Reports Tags: brand, branding, Branding & Design, Denise Lones, design, logo, memorable, niche market, Real Estate, specialize, zebra report No Comments »
Q: Denise, I have a logo that I have been using for years that was developed by a local graphic designer. I have this logo on everything! However, it’s just one small piece and I am ready for something more comprehensive. I don’t want to get rid of my logo, though. What do I do? […]
Posted in Ask Denise, Branding & Design Tags: ask denise, brand, brand consistency, branding, Branding & Design, design, logo, real estate marketing, zebra report No Comments »
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