The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles. Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective […]
Posted in Branding & Design, Branding Spotlight 
Tags: black and white, clean lines, minimal, modern, personality branding, simple, understated, watercolor 
No Comments »
The starting point: Early this summer, Lynn MacGougan decided she was ready to for a personalized design that complimented the warm neutral tones of her team’s branding. The target audience: As a Gig Harbor expert, Lynn wanted to attract people of all areas of Northwest life – from waterside homeowners to nature-loving buyers. The strategy: […]
Posted in Branding & Design, Branding Spotlight Tags: elegant, green, minimal, natural, script, understated, watercolor No Comments »
The starting point: Top producer Jerry Mahan is teaming up with his daughter Caitlin to reconnect with a broad range of clients from his career in real estate. The target audience: For several decades, Jerry worked as the agent in many new-construction neighborhoods. Now he and Caitlin will go back to those neighborhoods and become […]
Posted in Branding & Design, Branding Spotlight Tags: blue, copper, logo, minimal, navy, orange, texture, watercolor, watermark No Comments »
The starting point: Today, we’re revisiting Teresa Neilsen’s beautiful teal brand as she focuses on streamlining the value of her geo-farm marketing. The target audience: Teresa is building her niche in waterfront and water-view properties between Des Moines and Dash Point. The strategy: Clean but content-rich postcard mailers make a splash in every mailbox.
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, gray, handwritten, script, teal, texture, throwback thursday, watercolor, white 2 Comments »
The starting point: Sarah has been working with us since 2007. So, when she decided she was ready for an up-to-date logo package, we went all in. Her former branding incorporated her love of wine, using bold vineyard imagery, and a name treatment made of parchment and grapes. This time around, she wanted more understated […]
Posted in Branding & Design, Branding Spotlight Tags: agent branding, brand, branding, design, monogram, watercolor No Comments »
A genuine family business, Teresa Nielsen and her daughters wanted something very personal and approachable in their Mastery brand. Teresa’s personal mantra is “enjoy your life”, and the unique use of candid shots in a black-and-white brings her message to life. The Nielsen team wanted fun, bright colors in their brand such as teal, aqua, […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, gray, handwritten script, script, teal, texture, watercolor, white No Comments »
Enter your email and stay on top of things,