Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements. Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]
The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]
The “Mahogany Accents” brand is inspired by a classic motif. Although it combines both brown and green, the brand doesn’t feel heavy or dated. Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]
Q: I loved the brand contest you guys did (the one where Francine Viola won). Are you going to have another contest? A: Yes we are! I’m glad that you enjoyed seeing Francine’s “before” brand … and the two “after” brands we created for her. Our readers really enjoyed this feature, so we plan on […]
Dan and Amber Soria were looking for something truly unique for their custom brand – a look that incorporated a nautical thing without making the viewers squawk “Arrrrrr, matey”. The Sorias were seeking saturated colors, and a structured format. Something frilly and feminine was out of the question. Instead, they wanted a bold and streamlined […]
Remember the branding “before and after” contest I announced on August 4th … and the finalists we revealed on September 1st? Well, I’m thrilled today to declare the winner of our contest – Francine Viola! The results of our poll, as determined by our Zebra Report readers, were:
A love of subtlety drew Hanna Petros to create a brand that was classic in design with simple and natural elements. Hanna asked us to develop a brand that reflected her core values: community and ecology. We began our process by identifying color hues that were reminiscent of the “eco” movement – primarily green – […]
Blue is a color you’ll often see featured in our brands. Not only is it the “favorite” color in America, the color blue is associated with many positive attributes (dependability, commitment, serenity, reliability), which is why it’s often a favorite when it comes to brands. We’ve put a new spin on blue with our “Northern […]
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