I have seen a lot of marketing during my years in real estate. I have seen bad. I have seen good. I have seen exceptional. Recently I came across one of those exceptionally-marketed properties in Whistler British Columbia. I had the pleasure of talking with the real estate agent and learning exactly what he did […]
… Even When You Are Not There. In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a […]
Posted in Branding & Design, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: brand, branding, Branding & Design, business card, Denise Lones, Real Estate, representation, video, visual, website, zebra report 
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Q: Denise, I have been thinking of putting a video introduction of myself on my website, but am not sure where to start. What do you suggest? A: FANTASTIC! I believe agents who step out of their comfort zone into the world of video this year will be richly rewarded. First you have to ask […]
Since 2010 I’ve been encouraging my clients to leverage the power of video. Some of them have followed my advice and seen great results. Others have not been quite ready to take the plunge. Here’s the truth: video marketing can work wonders for your business. Studies from the Wharton School of Business, Procter & Gamble […]
… to your business in 2012, it should be video. Yes … video! If you’ve been reading my Zebra Reports for a while now, you’ll know that I’ve been a proponent of video for several years. Back in 2010 I suggested that video, and vlogs (video versions of blogs) offered a great opportunity for agents […]
Posted in Technology, Zebra Reports Tags: listing video, Real Estate, real estate listing video, real estate video, video No Comments »
I promised last week I would share a great story about a client of mine in this week’s Zebra Report … and that’s exactly what I’m going to do a little later. But first, let me set the stage … Lately I’ve been thinking about the ‘good old days’ of video technology, when home-grown video […]
By Denise Lones M.I.R.M., CSP With so much of our world online, it’s a wonder agents don’t go crazy making decisions about “the best” online marketing for them. Blog sites. Social networking sites. Business networking sites. Video sites. It can feel overwhelming. If you’re a recovering technophobe (like me), I’m here to tell you exactly […]
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