Q: Denise, what can an agent do to make their buyers feel better when they have an offer that doesn’t even get countered? A: Some offers do not receive a counter offer. When this happens the buyer is left wondering what went wrong. They may be thinking, “Aren’t you supposed to make an offer and […]
We’ve all heard the old saying, “When life hands you lemons, make lemonade!” (unless you’re Greek, in which case you make Avgolemono – a delicious Mediterranean soup created with lemons). This year I had the opportunity to make a big batch of lemonade, and while I didn’t realize it at the time, it ended up […]
Q: Last week you mentioned doing the things no other agents want to do. What is the one thing you think agents won’t do that actually will work and generate some money for me? A: There are actually a number of things, and I mentioned them in my article. All of these methods of lead […]
A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction. We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic! A touch of the mid-century (via the “swoosh” and […]
Do you sell real estate in a beach community … or are you simply dreaming of fun in the sun? The “Hang 10” evokes a strong sense of fun and whimsy, and is a great brand for those who are young … or young at heart. Whether you want to create your custom “Signature” brand […]
Q: Denise, I’m discouraged by the business, and I’m actually thinking about leaving it entirely. Any words of wisdom before I take the plunge? A: I do have some questions for any agent who is thinking about leaving real estate to get a “real job”. First question – do you still love the business? If […]
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]
Q: I loved the brand contest you guys did (the one where Francine Viola won). Are you going to have another contest? A: Yes we are! I’m glad that you enjoyed seeing Francine’s “before” brand … and the two “after” brands we created for her. Our readers really enjoyed this feature, so we plan on […]
Remember the branding “before and after” contest I announced on August 4th … and the finalists we revealed on September 1st? Well, I’m thrilled today to declare the winner of our contest – Francine Viola! The results of our poll, as determined by our Zebra Report readers, were:
Q: Where can I find content for newsletters? I don’t have time to write them myself. A: There are lots of options for newsletter content; some good, some bad. When you’re searching for content be sure you work with a reputable company who has experience writing content for real estate agents. You also want to […]
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