My favorite thing about numbers is that they do not lie. If I look at an agent’s business, their numbers will give a very clear indication of what’s really going on. Not only do these numbers define past success, they also predict your future. If you don’t know your numbers, you are running blind. When […]
A lot of agents have a hard time talking about their accomplishments. It can be awkward to balance stating your value as an agent while trying not to brag or toot your own horn. If you’ve ever struggled with Imposter Syndrome (feeling inadequate despite your experience and qualifications) when marketing yourself, you’re not alone and […]
Posted in Branding & Design, Branding Spotlight 
Tags: biography, branding, comparison, experience, facts, giveaway, graphics, open houses, statistics 
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It’s a Throwback-Thursday special, and we’re highlighting Karen Williams’ brand, which is supporting her niche marketing mailers in style. Karen’s signature teal and charcoal branding makes a splash in the mail box, but it’s the value of the content that is really making waves. From annual predictions to median sale price maps, her niche clients […]
Posted in Branding & Design, Branding Spotlight Tags: charcoal, classic, farm, farm mailer, farming mailer, gray, mailer, maps, niche marketing, personalized mailers, statistics, teal No Comments »
I can’t believe we are just a few days away from our Real Estate Success Summit coming up on January 26th! Although we can’t be together live, a virtual Summit has given us an opportunity to connect with agents and business all across the country that have solid advice to help you build your business […]
It doesn’t matter what market I’m in, there are 5 things that are critical to track, and they have to do with things like the pace of the market, what the market is willing to pay, how the market has changed year-over-year, and most importantly what the relationship is between the buyers and sellers in […]
If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]
There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company. Promises of quick sales and high prices with creative marketing programs abound. As an agent in today’s diverse offering market […]
Posted in Communication, Client Care, and Follow-up, Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports Tags: Branding & Design, changing market, class, communicating with sellers, discussion, facts, graphs, learn, Listing presentation, market status, Pricing, relationships, Sellers, statistics, visual aid No Comments »
Q: “Denise, I want to put together a snazzy market report infographic that compares median sales price, available listings, new listings, pending listings, solds, and a few more metrics every month. I might mail it out, have it at an open house, or even use it in my listing presentations. I have a vision and […]
Q: “Denise, I want to get stronger on my pricing as we go into a different spring market. What do you suggest?” A: In addition to looking for clues in comparable properties (which is always an important indicator of future success), looking at days on market and new pendings are the two data points that […]
Posted in Ask Denise, Sellers Tags: changing market, listing, Market, market activity, market analysis, Pricing, Sellers, statistics, tracking market activity No Comments »
Q: “Denise, where do other agents get all this market data? I get a monthly report from my MLS but it is a broad overview of my county and not very helpful for getting data for individual areas.” A: Your first step is to actually go to your MLS or give them a call. In […]
Posted in Ask Denise, Business & Finance Tags: continued learning, data, market data, MLS, Multiple Listing Service, statistics No Comments »
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