I’m excited about today’s Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I’ve received. Let’s rewind maybe ten years, and it was the Victoria’s Secret mailing campaign. They did such a phenomenal job. They were so consistent that I received something […]
Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part of my past client campaign. If I send […]
One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche […]
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