The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and they make lists of things they want to get done. But […]
Karla came into branding with a bright yellow-gold monogram logo and wanted a minimal brand to support it. We kept it simple with a geometric background pattern to add interest and an accent script font for her name treatment. We just love her fresh and sunny palette, which is a welcome pop of color on […]
Posted in Branding & Design, Branding Spotlight 
Tags: brand equity, geometric, minimalistic, simple 
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The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles. Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective […]
Posted in Branding & Design, Branding Spotlight Tags: black and white, clean lines, minimal, modern, personality branding, simple, understated, watercolor No Comments »
Classic design styles are all about clean lines, simple yet harmonious design, and timeless elements combined with elegant color palettes. Often, classic designs have a traditional appearance, and as a result, they appeal to a wide range of consumers. Known and appreciated for being cordial, refined, and somewhat formal, agents with classic brands often work […]
This week’s branding spotlight features the brand and marketing of MASTERY agents, Tony Ogden and Marisa Callaghan of TandM Real Estate, from Seattle, Washington. This team wanted a brand that was understated and modern to match their established logo. Modern sidebars lengthen the design on content-rich pieces, while edge-to-edge floods of green make their smaller […]
Posted in Branding & Design, Branding Spotlight Tags: clean, gray, green, modern, simple, understated, white No Comments »
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