John’s market is between Eastern Washington and Northern Idaho, and he needed a clean, professional, and unique brand to help him appeal to buyers and sellers across state lines. The layout structure is designed with flowing river-like curves and a beautiful mountain lake photo on his personal marketing materials. To convey Johns experience, authority and […]
Posts Tagged ‘semi-serif’
Branding Spotlight: Colette Rarden
This week’s Branding Spotlight features the design of MASTERY agent Colette Rarden, from Cle Elum, Washington. Colette requested a rustic brand with luxurious accents to showcase her expertise for rural equestrian properties. The elegant curves symbolize rolling hills or a cowboy hat brim. The Western tooling pattern adds interest and provides a touch of femininity […]
Branding Spotlight: Cathi McLeod
This week’s Branding Spotlight features the design of MASTERY agent Cathi McLeod, from Edmonds, Washington. Cathi desired a memorable brand that features scenic imagery and conveys the beauty of the water surrounding Edmonds. She brought an established logo into the branding process, which we updated with a vintage script font and modern semi-serif font to […]
Design Spotlight: Crista & Nicole
This week’s design spotlight features the brand of MASTERY agents, Crista Robertson and Nicole Noyola, from Redmond, Washington. Crista and Nicole make a dynamic team by leveraging their combined experience with interior design, staging, and technology. They wanted a sleek and modern design with zero fuss and embellishment. Whitespace was key in the creation of […]
Design Spotlight: Dan Fouts
This week’s design spotlight features the brand of our SEMI CUSTOM PRO (formerly known as Instant Identity) client Dan Fouts, of Whidbey Island, Washington. Dan selected the “Business on the Water” branding template. We lightened the background and used his established logo as a watermark. The header and footer bars were enlarged to increase functionally […]