Q: “Denise, our market has picked up all of a sudden and I am having some trouble with pricing. All my comps that sold in the last 90 days are only comparable in terms of house style and specs, not what I am currently seeing in the market. What do you think I should do?” […]
Posts Tagged ‘Selling’
Branding Procrastination = Costly Missed Opportunities
When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]
Ask Denise: That 70’s Paneling
Q: “Denise, I have a listing with terrible 70’s paneling in the living room. I have asked the sellers to remove it, but they have been hesitant to do so. I know that if they do this the house will sell. How do I convince them to remove it so the house will sell?” A: […]
The Hidden Danger of Elbow Grease
Have you ever picked up a shovel or a paintbrush in the spirit of helping a seller get their home on the market? If so, I am talking to you. Over the years I have been witness to many sad situations that could have been prevented if the real estate agent involved had thought twice […]
My Ideal Real Estate Agent
…direct from the horses mouth! I recently received calls from two different friends of mine telling me that they are thinking of either buying or selling. They asked me if I knew of a good real estate agent and I asked them what they defined as “good” and what they wanted and expected in the […]
Ask Denise: When to Reduce the Price?
Q: “Denise, I have a listing which should have sold given the market conditions. However, it is on an odd lot and I think that is why it isn’t selling. It has been on the market for two weeks now and everything else around it is goes under contract within a week. In the past […]
The Teeter Totter Approach to Selling
There are agents who are all about the relationship and agents who are all about the task at hand. Is one area of focus better than the other? This is a discussion that has provided debate over the years. You’ve likely heard the expression “he/she can sell ice to Eskimos” — implying that the individual […]