As I write this I’m looking outside my window – amazed at how our wet Washington winters and springs, followed by a burst of warm weather, have created landscaping in my yard in what almost seems “overnight”. The reality, of course, is that it didn’t happen overnight. I began planning my landscaping project about 18 […]
I promised last week I would share a great story about a client of mine in this week’s Zebra Report … and that’s exactly what I’m going to do a little later. But first, let me set the stage … Lately I’ve been thinking about the ‘good old days’ of video technology, when home-grown video […]
This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional […]
Posted in Zebra Reports 
Tags: agent branding, Agents, Branding & Design, business branding, Client Communication, Denise Lones, Listing presentation, personal branding, professional, Real Estate Agents, real estate marketing, Real Estate Products, Real Estate Training, Sellers, systems, The Lones Group, working with sellers 
No Comments »
This is the fourth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful technology tools and the importance of these tools in your listing presentation.
Posted in Zebra Reports Tags: agent branding, Branding & Design, Business, business branding, Client Communication, Coaching, Denise Lones, Lead Generation, Listing presentation, personal branding, presentation props, Real Estate Agents, real estate marketing, Real Estate Products, Sellers, Selling, systems, The Lones Group No Comments »
This is the third article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Posted in Zebra Reports Tags: Agents, Branding & Design, Business, Client Communication, Clients, Current Market, Customer Service, Denise Lones, education, Follow-up, Open house, personal branding, professional, real estate marketing, Real Estate Products, Real Estate Training, Sellers, Selling, systems 4 Comments »
In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
Q: I have a seller who has put her home on the market twice in the past 12 months, then cancelled it each time within 3 months of being listed because she wasn’t getting any offers – let alone a sale. How do I get her to keep her home on the market long enough to […]
Gone are the days when you can simply show up at a listing presentation with data from your MLS that shows comparable homes. Today’s savvy sellers require much more information. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to […]
Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
Enter your email and stay on top of things,