Are you helping a seller visualize the market value of their home? Or are you assisting a buyer in pin-pointing a good area for investment? Or maybe you are at an open house and want something valuable to give to potential buyers? The Appreciation by Neighborhood map can be a star in all of those […]
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]
In the past month I have heard agents talking about what they believe is the best tine to put upcoming listings on the market. Each of them has their own unique ideas of why waiting or listing right away is more beneficial. What surprises me, however, is that these are closely held beliefs that don’t […]
Q: “Denise, I am going up against a very aggressive agent next week. I just learned that he and I will be doing listing presentations for the same seller. I am just not that aggressive and I don’t want to lose this listing because of that. What do you think I should do?” First of […]
Posted in Ask Denise, Sellers 
Tags: listing materials, Listing presentation, sales, Seller 
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Q: “Denise, my out-of-area seller doesn’t want to spend the time or money to maintain their yard when it is for sale. In the seller’s area, a non-maintained yard makes the home look sloppy and in disrepair very quickly. The seller has alluded to perhaps my paying for the lawn service if I am so […]
Several weeks ago, I introduced the idea of The Tipping Point – that moment in time when it becomes more advantageous for a seller to sell than to stay in his or her home. In areas where markets have inventory shortages, making more homeowners aware that their tipping point may be near is critical for […]
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don’t even know they want to sell until someone informs them of the benefits of selling. For example, imagine a seller is at home and they retrieve their mail and find a […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Zebra Reports Tags: assessment, Branding & Design, Denise Lones, home worth, Lead Generation, letter, mail, Real Estate, real estate marketing, sell, Seller, tipping point, zebra report No Comments » Q: Denise, with our tight inventory and multiple offers, my seller thinks if we price the house really high (20% above my price!) that buyers will flock to it anyway and continue to drive the price up. I have tried to redirect him, but how can I prove that it just won’t sell at that […]
Q: Denise what do I do if a seller tells me that they don’t have enough money to sell their home at what we have determined is market price? A: This is a question and a reality that comes up often. Frankly, if a seller truly does not have the money to sell then there […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Sellers Tags: ask denise, closing, cost, listing, market price, Money, price, Real Estate Market, Seller No Comments »
Every customer has an expectation when buying a product or service. Most of us don’t even think about expectations… until there is a problem with the product or service we have paid our hard-earned money for. In real estate sales the expectations are numerous. We have all worked with buyers who expect you to find […]
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