When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]
From the time I was a child, I was always interested in what my parents were doing in their business. My father was a chef and owned restaurants and my mom was his loyal partner in crime. I remember washing dishes with them on the weekends when I was as young as five and six […]
Q: “Denise, I am considering developing a brand and some basic systems with your company. I appreciate that you offer monthly financing (as I am not cash rich at the moment), but I wonder what I can expect in terms of a return on that investment.” A: In my experience, brand development pays off time […]
Posted in Ask Denise 
Tags: agent branding, branded systems, branding, Investment, return on investment, systems 
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