Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
Q: “Denise, I have a past client buyer who is very unhappy. When we were house-hunting, she had said she wanted a property that was only about 20 minutes from where she works. At the time, GoogleMaps indicated the average travel time was about 20 minutes during her commute. However, she says that it has […]
Posted in Ask Denise, Communication, Client Care, and Follow-up 
Tags: email, representation 
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… Even When You Are Not There. In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a […]
Posted in Branding & Design, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports Tags: brand, branding, Branding & Design, business card, Denise Lones, Real Estate, representation, video, visual, website, zebra report No Comments »
Q: Denise, I have had a few of my buyers decide to go with rebate and discount brokerages who give back commission dollars at closing to my buyers. I am so tired of this happening, but don’t feel like I can – or should – cut my commission. What do you think? A: I think […]
Posted in Buyers, Communication, Client Care, and Follow-up Tags: ask denise, Buyers, commission, representation, sales price No Comments »
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