This week’s design spotlight features a semi-custom branding design one of our Mastery clients, Coreen McConaughy. Coreen lives and works on Bainbridge Island and needed a brand that would convey her bright and friendly personality. She had the great idea of using an unusual color combination – light blue and bright red. The effect is […]
Have you ever been sitting with a client and your gut told you to ask something, but you just couldn’t quite get the words out? This often the case when you are afraid a question will make someone uncomfortable. However, those uncomfortable questions are critical to get at the heart of the matter. You can’t […]
… Even for Former Federal Reserve Chairman Ben Bernanke! Low interest rates should mean that opportunity is in abundance for the real estate industry. However, if you can’t qualify for a mortgage, even the lowest rates don’t help you if you want to finance or refinance your home. This point became significant when the news […]
Posted in Business & Finance, Buyers, Real Estate Industry News, Zebra Reports 
Tags: credit, Denise Lones, finance, loan, mortgage, Real Estate, refinance, The Lones Group, zebra report 
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Q: Denise, this market has made me absolutely exhausted! I have buyers who can’t find a property… I have sellers who want to sell, but they are very concerned about being able to find a home to buy, so they aren’t going to list right now. I can’t seem to make any forward progress on […]
Posted in Ask Denise, Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, burnout, low inventory, Market, personal time, Real Estate, The Lones Group, time off, vacation No Comments » Q: Denise, what would you think if I were to use my pet dog in my branding and marketing? A: If you are a dog lover and that seems to be a way that you connect with people, then by all means, bring your dog into your brand development. We have created a number of […]
Posted in Ask Denise, Branding & Design, Lead Generation for Real Estate Agents Tags: animals, ask denise, brand, branding, Branding & Design, dog, dogs, pets, Real Estate No Comments »
This week’s design spotlight features one of our past Signature Branding design clients, Paula McCartney. Hailing from the Cayman Islands, Paula needed a unique, sophisticated branding design to simultaneously compliment her high-end luxury clientele and her location in the beautiful island paradise. Aqua blue water and cerulean skies add a bright touch that is offset […]
It is no surprise to anyone that has been following the real estate industry over the past five years that we have arrived at a time of historically low inventory levels. When you take out all the short sales and foreclosures that used to make up a big part of the inventory and you sprinkle […]
Posted in Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Real Estate Industry News, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: absentee owners, Denise Lones, FSBO, inventory, listings, low inventory, Market, Real Estate, The Lones Group, trends, zebra report 1 Comment »
This week’s design spotlight features the newest Instant Identity branding design in our collection, “Keystone Elegance.” This beautiful design combines a soft, delicate blue-gray background with subtle scrolling floral corner features. Embellished key graphics provide a unique central focal point and the center key graphic is repeated in the name treatment below. Classically elegant script […]
Q: Denise, what would you think if I bought my own drone for aerial home photography? A: While I applaud that you want to do something unique and special for your listings, but unless you have the special skills and training not only to take professional property photography, but also to operate a drone safely […]
Posted in Ask Denise, Technology Tags: ask denise, Branding & Design, photographer, photos, professional, Real Estate No Comments » Q: Denise, what would you think about me getting one of those advertising spaces on grocery store shopping carts? A: My recommendation is to actually create an annual advertising plan rather than just creating and running an ad because you are approached to do one. Here is an example, an annual advertising plan for an […]
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