Q: I’m a Baby Boomer who is feeling like a dinosaur. I’m a little lost in terms of technology, and am wondering if I should not even try to work with Gen X and Gen Y clients, who are very tech-focused. Help! A: I hear this a lot from clients who are Boomers with the […]
We’ve all heard the old saying, “When life hands you lemons, make lemonade!” (unless you’re Greek, in which case you make Avgolemono – a delicious Mediterranean soup created with lemons). This year I had the opportunity to make a big batch of lemonade, and while I didn’t realize it at the time, it ended up […]
Q: Denise, how do you know if your client care is exceptional if you never hear back from clients? I feel like I deliver amazing service, but I think companies like Nordstrom have so elevated the bar that people expect super-human performance from me. A: Nordstrom – and many other companies – have created a […]
Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different? A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. […]
Because brand development is a big part of what my company does, real estate agents often ask me for my opinion on their brand. Let me tell you, I’ve seen some doozies over the years. It’s sad to see what some agents think is an effective brand. And it’s even sadder to learn that many […]
In the last two Zebra Reports I talked about a topic near and dear to my heart – lead generation. I even shared some of the methods of lead generation that are tried and true – such as open houses, working expired listings, or pursuing FSBOs. All of those methods are great – and they […]
Posted in Lead Generation for Real Estate Agents, Technology, Zebra Reports 
Tags: Client Communication, Denise Lones, Facebook, Lead Generation, linkedin, Real Estate, real estate blogging, social media, social media marketing, social media tips, social networking, The Lones Group, Twitter 
No Comments »
Please welcome Frances Flynn Thorsen, a widely published writer and blogger with new digs at a soon-to-be-announced sister blog to The Zebra Blog. In this article she shares five tips on crafting seductive titles for your blog posts. A seductive title says, “Touch me. Click me.” A blog post title is an invitation to share […]
Q: I often hear agents talking about their ‘pipeline’. What is it, and why is it so important? Answer: In simple terms, your pipeline is the business you have that is due to pay out a commission – i.e. your transactions under contract. In visual terms – your contracts go in one end of your […]
When we began working with Andrea she made it clear that she wanted a brand that was very different, but not “in your face”. Andrea wanted a “fresh” look in a brand … so we incorporated lowercase lettering in an unusual script, a “mod” take on paisley, and a serene color palette featuring aquas and […]
Q: Most of my first-time buyers suddenly have cold feet. They are hearing and reading that now is not a good time to buy their first home. Help! A: What they are hearing is one thing. But how you respond to their concerns – and what you can (and should) show them – is completely […]
Enter your email and stay on top of things,