Q: Denise, two agents in my office attended your “Unforgettable Open House” class last week, and I overheard them saying that you taught agents never to have visitors sign in at an open house. That’s the opposite of what I’ve been taught … so what is the correct answer? A: I think it is […]
Posted in Ask Denise 
Tags: holding an open house, open house etiquette, open houses, Real Estate 
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My last two Zebra Reports have focused on peak performance, and the 27 attributes I’ve identified that help predict peak performance. Remember, I believe that there are three areas of focus for peak performers: Attitude and mindset Action and implementation Systems and tools Two weeks ago I covered the 14 predictors of peak performance relative […]
Last week I spoke about the concept of peak performance, and some of the attributes that define peak performers. Today I want to continue that discussion. Remember, peak performers are those individuals who have developed and leveraged their skill sets in order to achieve the maximum potential results in their area of expertise. Peak performers […]
Q: I read what you said a couple of weeks ago about having a niche market, and I’m interested in what you mean when you say that agents make the mistake of working as “generalists”. I definitely want to make more money in 2012. A: Think about any profession … doctors, for example. Do plastic […]
I’m going to be releasing another white paper this month, and the topic is “peak performance”. Peak performance is a term that gets tossed around a lot as the ultimate state of performance, but as I researched my white paper I found that what actually contributes to peak performance often isn’t fully explored. So let’s […]
… to your business in 2012, it should be video. Yes … video! If you’ve been reading my Zebra Reports for a while now, you’ll know that I’ve been a proponent of video for several years. Back in 2010 I suggested that video, and vlogs (video versions of blogs) offered a great opportunity for agents […]
Posted in Technology, Zebra Reports Tags: listing video, Real Estate, real estate listing video, real estate video, video No Comments »
Make no mistake. Real estate is a business of making connections. If you are making connections online (and are successfully converting connections into commissions), great! Maybe you connect best in person – one client at a time, one relationship at a time. That works too! Lately, all the buzz is around social media. It’s been […]
Q: I want to send Christmas cards to my clients this year. Should I include my business card? A: No! If you want to send a holiday card to your clients that’s fine. But don’t include your business card and don’t talk about houses, the market, or anything real-estate related. Instead, write a short note […]
It’s been many years since I actively sold real estate. But when I did, there was something I did which was the single most important activity I undertook each year for my clients. No, it wasn’t throwing a party for my clients each year. And no, it wasn’t holding open houses, doing geographic farming, or […]
Note from the author: There have been a lot of questions and comments on various online sites regarding this recent post. I think it’s important to clarify two points: 1. Any mystery shopping I have done has been on behalf of my builder clients, who have hired me to assess the showing and selling skills […]
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