Multiple offers create a complex situation where it is very easy to have misunderstandings between the many parties that are involved. Each party comes to the table with a different set of dynamics, objectives, and priorities. Sellers want to get the highest price and the best terms. Buyers want to buy at the lowest price […]
Q: Denise, with our tight inventory and multiple offers, my seller thinks if we price the house really high (20% above my price!) that buyers will flock to it anyway and continue to drive the price up. I have tried to redirect him, but how can I prove that it just won’t sell at that […]
A client who had hired us to create her brand was approached by her managing broker. He didn’t understand why the agent hired me to do “branding.” His comment? ”Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]
Posted in Branding & Design, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: brand, brand design, branding, Branding & Design, company branding, Denise Lones, identity, image, message, Real Estate, real estate marketing, zebra report 
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Today’s design spotlight features on of our favorite Instant Identity designs called, “A Crisp Breeze.” Though this design is traditional in layout it remains uniquely artistic in expression. Complimentary light blues mingle with bronze and peach tones creating a visual balance and harmony. Organic, vine-like swirls give this design a one of a kind approach. […]
Q: Denise, I went to my local office supply store and created the filing system for my clients and business expenses that you mentioned two weeks ago (Ask Denise: Portable Filing System). But my challenge is making sure I use it and keep it up! This is not natural for me. What do you suggest? […]
It seems that just when you think you have the real estate market figured out, it changes. Not so long ago many real estate agents were juggling short sales, but today in many areas they are now grappling with multiple offer situations. Multiple offers are here to stay as inventory levels continue to decline due […]
Last week we discussed ways to handle the personal paperwork (“Tax Time & Paper Management”) in your world. When it comes to your paperwork and your business papers it is easy to get overwhelmed with expenses, paperwork, and files. Many agents struggle with a simple system to keep their files and paperwork in order but […]
Q: Denise, I am trying to organize my business files – specifically files for clients. I would love a system that is portable for my active clients, as I am sometimes at my real estate office and other times at my home office. What do you suggest? A: Great question! I have found that using […]
Today’s design spotlight features our newly remodeled Instant Identity design, “Satin & Diamonds.” This unique branding design gives both a sense of whimsy and character with a soft, satin background that contrasts with strong accent elements and sparkling imagery. The soft blue to dark turquoise hues and textures provide depth and visual interest to help […]
Today brings us to part three in our series on the changing face of real estate: lifestyle living. To access the other two weeks please click here: Part 1: Micro-Housing and Part 2: Generational Housing. This final, and probably the most important, topic in this series on how real estate needs are changing shows how […]
Posted in Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Real Estate Industry News, Zebra Reports Tags: baby boomers, budget, Buyers, housing, lifestyle, living, pre-qualifying, Real Estate, situation, zebra report 3 Comments »
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