Today’s design spotlight features the newly refreshed Instant Identity design, “Against the Grain.” This branding design has a classical structure that uses contrasting textures to create visual interest. Brown swirling silk is juxtaposed next to a soft, fluffy cotton-like background and framed by bright crinkling, metallic strips. then set off by a cool, smooth, turquoise […]
Q: Denise, I have a lot of clients who don’t qualify for traditional loans. However, I am hesitant to suggest they talk to other lenders with more liberal programs as I am concerned that it looks like we are pushing for the same conditions that led to the mortgage meltdown in the first place. So, […]
Today’s design spotlight features our Instant Identity client, Lynn Eng-Lei, who chose the design “Budding Willow.” Lynn had already been using a bright vibrant lime green which she wanted to continue with, but at the same time she needed a design that would harmonize with her forest green John L. Scott materials. We used a […]
Q: Oh no! Now that I am hearing you talk about Fair Housing, I think I might have steered a buyer! They indicated they wanted to be in a school district with high test scores! I showed them neighborhoods that were in the attendance area of the highest-scoring schools. Am I in violation? A: I […]
I remember when I was the broker of a large real estate company and I got that dreaded phone call from a Federal Fair Housing Auditor with the message, “One of your sales associates has violated a Fair Housing law.” Wow! That hit hard! I remember feeling sick to my stomach, wondering, “What exactly did […]
Today’s design spotlight features the newly refreshed Instant Identity branding design, “Turquoise & Chocolate.” Dark chocolate brown hues blend seamlessly with lighter creamy coffee tones to create a rich, warm color palette, while bright, vibrant turquoise notes create visual highlights. Subtle shading and intricate swirls combine in this brand to create a unique and memorable […]
This week I had a few clients who were feeling down about some things that had transpired in their business lately: Transactions that fell through at the last minute, past clients who didn’t refer business, and the inconsistent nature of this business in terms of income were all weighing heavily on them. In fact, not […]
Q: Denise, what do you think about soliciting reviews on Yelp? A: Yelp is another website that people turn to for reviews, so from that perspective a Yelp review isn’t a bad thing. However, I would assign the priority to obtaining reviews on Trulia and Zillow before directing clients to leave reviews on Yelp. People […]
When was the last time you looked at your Zillow profile? How about Trulia? Have you claimed your REALTOR.com profile? Do you even know what is on your LinkedIn page? While you may not think about the impact of thoroughly completing these four online profiles, I can guarantee you that your potential buyers and sellers […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Technology, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: Denise Lones, image, information, linkedin, profiles, Real Estate, realtor.com, social media, trulia, zebra report, zillow 
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Today’s design spotlight features the newly refreshed Instant Identity brand, “Royal Treatment.” Sumptuous and elegant, and at the same time bold and colorful, this design is full of personality! A delicate floral pattern gives depth to the background while wrought iron swirls emerge from shadowy corners. An elegant flowing script adds a touch of old-world […]
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