Today’s design spotlight features the newly refreshed Instant Identity branding design, “Collage of Textures.” Sharp angles, crisp black, and geometric shapes give a futuristic feel to this dynamic design. Silver and blue space-age textures provide a collage of images and graphic visuals. Contemporary fonts and text treatments (including vertical text!) complement the next-gen appeal of […]
Today’s design spotlight features the the lightly refreshed Instant Identity design, “A Little Whimsy.” Bright green stripes and swirling flower graphics create a unique, fun and lighthearted branding design. A soft green background and stylized font complement the playful style of graphics. For a brand that will keep your youthful spirit fresh and alive, you […]
If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week’s article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: branding, Branding & Design, budget, Denise Lones, Lead Generation, Market, niche, Real Estate, resources, zebra report 
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Today’s design spotlight features one of our Instant Identity branding clients, Jen Hudson. Jen had done personal branding with our company a few years before, but needed a new brand for her upcoming commercial real estate venture. In Jen’s brand, dark burgundy hues are offset with pale grays and silvers to create a strong and […]
Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who […]
Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]
Today’s design spotlight features the newly refreshed Instant Identity branding design, “Beach Grass.” Golden sunset hues tinge the simple and natural background of this brand. Dark strands of beach grass are silhouetted against a caramel colored sky. The natural theme is complemented by a simple, modern body copy font and a textured, hand writing style […]
Q: Denise, I believe agent education is very important and I have made an effort in my career to achieve a series of designations, which are featured on my business card. But recently I had a client ask me in kind of a snarky way why I had all these letters under my name. Should […]
How to Take and Benefit from the Pulse of the Market: Agents have been contacting me these past few weeks asking me when the market was going to come back. I didn’t realize it had gone anywhere. I wrote about the strength of our market a few weeks ago, but it seems that any time […]
Client appreciation events should be an integral part of every agent’s annual business plan. They are a superb opportunity for you to thank your clients for their business – and their friendship! You may be shocked at the number of leads and referrals a client appreciation event can produce. A successful client appreciation event requires […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: business plan, CAE, client appreciation event, client care, Denise Lones, Real Estate, zebra report No Comments »
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