Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
This week’s design spotlight features our newly refreshed Instant Identity branding design, “Smooth As Silk.” This design has a luxurious and textural feel, with a background of cascading, rippling curves mimicking waves of silk. Sparkles shine through in places and a dark, transparent layer covers the page, allowing silken glints to peek through while allowing […]
When I was a top-producing agent, I discovered one of the most powerful marketing tools I’ve ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it … because it works. What is it? Articles! Writing […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: articles, Branding & Design, credibility, Denise Lones, Expert, information, mail, mailings, newsletters, Real Estate, zebra report 
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This week’s design spotlight feature the newly refreshed Instant Identity branding design, “Cabin in the Woods.” Traditional framing, soft toned colors and a minimal color palette mark this design as understated and classic, while forest imagery gives the brand a natural feel. Weather you live in the Northwest or not, this is a great brand […]
This week’s design spotlight features the newly refreshed Instant Identity branding design, “Fireside Chat.” As the weather gets colder our thoughts turn towards home and a cozy spot in front of a roaring fireplace… In this design, red and gold horizontal bands frame a featured fireside photo. A delicate floral brocade background gives depth and […]
While it is always a good idea to make goals for your business, usually there are – or should be – a set of rules to go along with that. For example, if your goal is to increase the number of referrals you had last year by 10%, you need to establish some rules around […]
Posted in Buyers, Communication, Client Care, and Follow-up, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: boundaries, Buyers, client rules, Denise Lones, goals, prequalifying, Real Estate, rule, Sellers, zebra report 1 Comment »
This week’s design spotlight features the Instant Identity branding design, “Feel the Beat.” The heartbeat of the city beats in time to the music in this one of a kind design. A city landscape blends seamlessly into a bright aqua background that brings life to the black and white of the sheet music below. A […]
This week’s Design Spotlight features the newly refreshed Instant Identity branding design, “Sandy Scape.” This design combines sepia-toned landscape photography and warm sandy textural elements. Caramel, espresso, and chocolate colors make sweeping brushstrokes across the page creating a sense of motion and artistic creativity. Textured, sweeping brush-style script fonts capture the essence of this understated, […]
Q: Denise, I am a new agent, so I need to get leads right away and get some closings. I just changed careers. In my last career I was an insurance salesperson. What do you recommend to get business immediately? A: While there are a myriad of ways to get new clients, I have two […]
Our industry has seen an influx of new agents over the last year. I was absolutely energized by the number of new agents who were at the National Association of REALTORS® Conference this last week. In fact, I had a few agents stop by our booth who had not yet even received their license yet! […]
Posted in Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: advice, Business, Coaching, Denise Lones, managing broker, new, new agent, new agents, office, Real Estate, Real Estate Market, tips, zebra report No Comments »
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