Q: Denise, how do I get visitors to sign in so I can get their contact information? I’ve tried telling them the seller requires that for security reasons, but I’m getting some pushback from clients … or they use fake names. Last week someone signed in as Betty Rubble. Help! A: No one wants to be forced […]
This week, I want to discuss why it’s so important for you to choose the right house for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to […]
Q: Denise how do I keep up with all the new technology that is out there? I feel so left behind! A: Because technology is such an integral part of our business — and our lives — I personally devote a portion of time daily — yes, DAILY — to learning something new, or playing with a […]
Think open houses aren’t effective in today’s tech-driven society? Think again! Open houses – if done strategically – can generate more business than you would ever imagine. Open houses have been around for a very long time. Twenty or thirty years ago, they were one of the only ways to get buyers into a home […]
Join us for our “Unforgettable Open House” event, and we’ll teach you how to design and conduct a truly unforgettable open house experience. You’ll learn the secret “props” needed for success, and how to captivate open house visitors. Discover the art of truly showing a home, rather than simply standing in the kitchen while potential clients walk in (and […]
Q: Are personalized open house signs really all that important? My company provides us with very nice signs that we can use. A: You absolutely need personalized open house signs! In the sea of open house signage on any given open house day, you will never stand out if you only use your company’s signage. Buyers and […]
Q: An extremely overpriced listing in our market just expired and the sellers have contacted me to do a listing presentation for them. Do I even bother to meet with them? They didn’t reduce the price the entire time they were listed before – and I suspect that they will stick to their guns on price […]
This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional […]
Posted in Zebra Reports 
Tags: agent branding, Agents, Branding & Design, business branding, Client Communication, Denise Lones, Listing presentation, personal branding, professional, Real Estate Agents, real estate marketing, Real Estate Products, Real Estate Training, Sellers, systems, The Lones Group, working with sellers 
No Comments » Q: I know social media is an important marketing component. What percentage of my time should be devoted to social media? A: You’re right – social media is a very important part of your overall marketing strategy. It will take you time to ramp up, and time to manage it on a regular basis. However, remember that […]
Q: I have too much to do every week and am getting behind. How do I manage my time more effectively? I feel like I’m drowning! A: Any time I hear an agent feel like they’re losing focus I know they’re not doing what I call “the hour of power”. You’ve probably heard me talk about the hour […]
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