Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps. First, why should you […]
Posted in Zebra Reports 
Tags: Branding & Design, Expert, niche marketing, professional, prospecting, real estate specialist, waterfront 
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Have you ever had a unique situation that required a unique professional? For example: A medical issue that could only be addressed by a specialist, such as a foot surgeon? A legal issue that required specialty knowledge, such as a real estate land specialist? A home remodeling issue that was outside the scope of what […]
Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like […]
Q: Denise, a lot of my colleagues are talking about niche markets they want to work in. I definitely want more business, so I’m trying to figure out if this is for me. If I focus on one group, won’t I actually eliminate business rather than creating it? A: Think about almost any profession, and […]
Q: I read what you said a couple of weeks ago about having a niche market, and I’m interested in what you mean when you say that agents make the mistake of working as “generalists”. I definitely want to make more money in 2012. A: Think about any profession … doctors, for example. Do plastic […]
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