Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this […]
Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]
Q: “Denise, I have been marketing to a farm area for about six months now and I am very happy with what I am sending out – meaty market info, information on sold properties, etc. It is all stuff that is really relevant to the area. I have had a call, but things just aren’t […]
Posted in Ask Denise, Sellers 
Tags: building a geographical farm, farm, geo farm, long-term farm, real estate farming, Sellers, vacant homes, vacation homes 
No Comments » Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what […]
Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That would include statistics on the marketplace, articles about community events, and more. And if you really want to make an impact (the […]
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