Lori Sterley has a vibrant personality, with energy to spare! She owns a historic home and loves ornate, antique items such as doors, medallions, and doorknobs with a “period” feel. Lori was very interested in building her brand around a theme of “historic” items. Lori also wanted to incorporate a unicorn in her brand. Unicorns […]
Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements. Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]
The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]
Q: Denise, should I create a personal brochure? A: That depends! Very few agents create quality brochures … and many of those simply are “me, me, me” pieces. When we create brochures for agents we incorporate their brand so the piece has visual “wow”. But we also encourage our clients to focus on client benefits […]
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Tags: real estate branding, real estate marketing, seller services brochure 
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A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction. We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic! A touch of the mid-century (via the “swoosh” and […]
Do you sell real estate in a beach community … or are you simply dreaming of fun in the sun? The “Hang 10” evokes a strong sense of fun and whimsy, and is a great brand for those who are young … or young at heart. Whether you want to create your custom “Signature” brand […]
Q: Denise, I’m discouraged by the business, and I’m actually thinking about leaving it entirely. Any words of wisdom before I take the plunge? A: I do have some questions for any agent who is thinking about leaving real estate to get a “real job”. First question – do you still love the business? If […]
The “Mahogany Accents” brand is inspired by a classic motif. Although it combines both brown and green, the brand doesn’t feel heavy or dated. Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]
Q: I loved the brand contest you guys did (the one where Francine Viola won). Are you going to have another contest? A: Yes we are! I’m glad that you enjoyed seeing Francine’s “before” brand … and the two “after” brands we created for her. Our readers really enjoyed this feature, so we plan on […]
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