Q: Last week you said technology wasn’t the only answer to a good listing presentation. So what should I bring to show sellers? I don’t feel like I have what I need to impress a seller. One agent brings a book showing all the awards she’s won – that just seems weird to me. What […]
Recently, one of my EVOLVE coaching clients expressed frustration at the low turnout for broker’s open houses (or what you might call broker caravans in your area). “Denise,” she said, “I don’t ever seem to have agents show up at my open houses. What am I doing wrong?” Rather than thinking about what she was […]
Recently one of my clients forwarded an article to me about unemployment in their area. The gist of the article was that jobless claims are up in the Kennewick area. When the contents of this article hit my client’s marketplace (Kennewick, a town in Eastern Washington), he told me the article had people so concerned […]
Poll real estate agents around the country on the value and benefits of a home warranty policy and you’ll receive a wide range of responses. Some agents love them. Other agents feel they’re a waste of money. If you’re unfamiliar with the concept, a home warranty is basically a service contract to complete future repairs […]
As I was thinking about this week’s Zebra Report I posed a question to myself: Is real estate still a belly-to-belly business? That’s what we used to call it in the old days. Back then we didn’t have email, we didn’t have online MLS systems, we didn’t have electronic key boxes, and we didn’t have […]
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That would include statistics on the marketplace, articles about community events, and more. And if you really want to make an impact (the […]
Over the years I’ve talked a great deal about “not right now” or “almost now” clients – those buyers and sellers who may have expressed a smidgen of interest in buying or selling real estate, but not right at the moment. We get caught up in the activities around “right now” clients, the folks we […]
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