Well, 2012 is drawing to a close. What a year it’s been! I’m thrilled that we’re seeing a recovery of the housing market in most parts of the country. We’ve been through a tough couple of years, and it’s such a great feeling to see us coming out on the other side. I’ll be talking […]
Anyone who knows me knows that I have a long-held belief that the first, and the most important thing in your business, is creating “quality of life”. As we wind down 2012 and head in to 2013 I want to encourage all of you to think about your quality of life. What do I mean […]
You can have every fancy tech gizmo that exists. You can have dozens of years of experience. You can have beautiful branding. You can have a state-of-the-art website too. But if you’re not getting regular feedback about your performance, you’re missing the boat. Feedback – honest feedback from customers – is the most important tool […]
“Denise, I’ve been wondering … What percentage of my income do you think I should spend on marketing?” A: I get this question all the time, and I have to tell you – there’s no one right answer. There are so many complex variables that go in to the costs of marketing that I can’t […]
Posted in Ask Denise 
Tags: Branding & Design, generating leads, income, marketing materials, real estate advice 
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As long as I’ve been in business I’ve regularly received calls and emails from agents who are struggling to reach their potential. Many of them make a good living … but want to make more, while others are barely getting by. Some are facing dire circumstances. Everyone struggles in this business for different reasons, but […]
Q: This fall I’m thinking about really changing my business up so that I can start the new year in a better position. I think part of that should be changing my brokerage. What kind of things should I be looking for in a new office? A: What a great question … but I have […]
Q: Denise, when you talked about “qualifying” sellers who call you up for a listing appointment did you really mean that we should ask questions other than very, very basic ones before going to the home? A: Yes I did – and thank you for asking me to clarify! I believe as agents we are […]
Q: Denise, I am getting derailed by sellers at my listing presentation who keep interrupting me and are ruining the flow of my presentation. Short of being rude and asking them to stop, I don’t know how to handle this. Help! A: Part of a great listing presentation is setting expectations with your sellers. One […]
Q: Is Pinterest really going to help me build my real estate business … or is it just another time waster? A: Like anything, Pinterest has the ability to help your business … or to distract you from work. Because of the way you can collect and display information, I think Pinterest definitely has the […]
Successfully Converting Telephone Leads Two weeks ago I talked about converting internet leads … and last week I talked about converting “live” leads. Today I want to talk about converting telephone leads. By far the most difficult lead to convert is the telephone lead. But agents who can master this type of lead conversion can […]
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