In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
Q: I have a seller who has put her home on the market twice in the past 12 months, then cancelled it each time within 3 months of being listed because she wasn’t getting any offers – let alone a sale. How do I get her to keep her home on the market long enough to […]
“Investment Portfolio” is a great example of a “layered” look in a design. The strong color palette features the prominent use of blue – a color that embodies a sense of trust and security. If you’re looking to develop a powerful image, “Investment Portfolio” would be a great brand for you! It’s just one of […]
We have some amazing upcoming opportunities to share with you. First, our SAFARI is on the move! Our signature event, SAFARI was developed for the agent who truly wants to make a significant change in their business. We’ll look at the challenges you face, recommend activities that take into account your work style, and help […]
Gone are the days when you can simply show up at a listing presentation with data from your MLS that shows comparable homes. Today’s savvy sellers require much more information. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to […]
Here is a question that I’ve been asked a lot in recent months: “Denise, I’m thinking about leaving my brokerage for a different one. Should I make a move?” It’s understandable that you may be thinking about moving to a different office. Granted, the past few years have been extremely challenging. But before you take […]
The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credibility, and trust. Although Brian’s brand is more “institutional” or “corporate” than many […]
Q: My company has a template website available for me. It’s nice looking and is very inexpensive. I’m wondering if I’m better off creating a custom website? A: Yes, absolutely. I use the analogy of taking the bus or driving a car. With a template website, it’s similar to being on a bus with a whole lot […]
Let me tell you my newest story about customer service. Or in this case – the lack thereof. It began during the holidays, with my entire family at my house. My family members are hockey fanatics. They live and breathe hockey. On this particular day, there is a very important hockey match on television and […]
This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari.
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