Q: Denise, I would really like to use a professional photographer, but I usually sell around the $200,000 price point. So at 3% profit, I gross $6,000, but half of that goes to my managing broker. At the end of the day, I barely have enough left over for me, let alone a photographer who […]
A terrific buyer business will have several key components – client engagement, a powerful presentation, and a “concierge-level” buyer tour. But even with the right tools, you will never solidify your buyer business until you are able to write offers that close and create a follow-up plan that builds long-term relationships. Do you have buyers […]
“Metallic Garden” features black and silver, a color combination long favored to create an impression of luxury. This brand does exactly that, and adds an element of softness and approachability (via the swirls) into what might otherwise be a somewhat daunting image. Whether you want to develop a completely custom brand, or select from one […]
When we began working with Andrea she made it clear that she wanted a brand that was very different, but not “in your face”. Andrea wanted a “fresh” look in a brand … so we incorporated lowercase lettering in an unusual script, a “mod” take on paisley, and a serene color palette featuring aquas and […]
I promised last week I would share a great story about a client of mine in this week’s Zebra Report … and that’s exactly what I’m going to do a little later. But first, let me set the stage … Lately I’ve been thinking about the ‘good old days’ of video technology, when home-grown video […]
As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them. Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I […]
Don’t let the amazing event pass you by! We’ll be looking at where you are in your business; what the last two years have brought and what the next two years could bring; your natural work and behavioral styles, and how they impact your success; the ten essentials for a successful business; and how to […]
Stripes are classic, and stylish. “Slim Line” offers a beautiful stripe design, in a simple palette designed to focus attention on you and your listings. Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Identity” portfolio, we are here to help.
Enter your email and stay on top of things,