When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a “comparable calamity”! But armed with just a few pricing tools, you can walk into a seller’s home […]
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these they may be costing their sellers thousands of dollars in lost potential sales […]
JOHN FIALA – John learned about the power of watching market pricing trends using active listing to pending ratios and pricing in our EVOLVE class. Since then he has tracked these ratios weekly and makes it a routine to post this information on his blog and social media outlets. Watch to learn more!
Q: Denise, I saw the samples you had at the “Unforgettable Open House” class. I can see that having all these materials would be super impressive to visitors, but I’m absolutely overwhelmed at the thought of how much work it would be to figure out how to do everything. I really have no idea how […]
Posted in Ask Denise, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents 
Tags: Agents, Business, Client Communication, Denise Lones, education, marketing tools, Open house, Pricing, Real Estate Agents, real estate marketing, Real Estate Training, The Lones Group 
No Comments »Q: An extremely overpriced listing in our market just expired and the sellers have contacted me to do a listing presentation for them. Do I even bother to meet with them? They didn’t reduce the price the entire time they were listed before – and I suspect that they will stick to their guns on price […]
We’ve all lost listings … either because the property didn’t sell and the listing expired, or because the seller decided to cancel the listing. It’s not something we like to have happen, but it does, and we move on. There’s always more business just around the corner. Right? Here’s something to think about, though. How […]
Posted in Zebra Reports Tags: client care, Denise Lones, expired listings, Follow-up, Lead Generation, listings, Pricing, Real Estate, Real Estate Training No Comments »By Denise Lones M.I.R.M., CSP The room fell silent. Rachelle was about to speak. We had known Rachelle as part of our Evolve coaching group since last December. On a cold day before Christmas, we gathered to meet and prepare for the upcoming year. The one thing that struck everybody about Rachelle was an obvious […]
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