One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]
Q: “Denise, I am about to take a listing that I know is overpriced. It is not significantly overpriced, but it is definitely outside the comfort range. The problem is that our market is so fast right now that I can’t, with good conscience, say that my sellers CAN’T get that price, I just think […]
Posted in Ask Denise, Sellers 
Tags: client care, listing price, Pricing, pricing strategy, property pricing, Sellers 
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Sellers can be very unrealistic about the price they want you to list their home for, especially when the market is moving quickly and in their favor. Many agents get caught up with their seller’s optimism because, to some degree, they feel the seller has a point. After all, homes are selling like hotcakes and […]
Q: Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A: Congratulations! I am so proud of […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Tools and Systems for Real Estate Agents Tags: agent marketing, ask denise, Branding & Design, farm, farming, Follow-up, geographical farming, Listing presentation, Pricing, Real Estate, Sellers No Comments »
Have you ever been sitting with a client and your gut told you to ask something, but you just couldn’t quite get the words out? This often the case when you are afraid a question will make someone uncomfortable. However, those uncomfortable questions are critical to get at the heart of the matter. You can’t […]
Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]
Q: Denise, I am the listing agent for an overpriced property. Unfortunately, I allowed it to be priced optimistically when I listed it a few months ago and my client is only allowing a minimal price reduction instead of the larger price reduction needed to bring it in line with the market. I told her […]
Denise’s recent Zebra Report article about “Pricing in the Land of “No Comps” was just picked up by the Georgia Association of REALTORS® and is featured in their March/April issue of their Georgia REALTOR® magazine. To view the article as featured in the magazine, please Click Here! Once there, see pages 8 – 10 for […]
Five Tips for Effective Communication with Sellers I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research […]
Q: I like your idea of adding more tools to my pricing toolbox, but I am concerned about pricing correctly with the CMA tool I am already using now. I don’t have confidence in my pricing ability and I’m worried that if I introduce something new it might give me a completely different price –then […]
Posted in Ask Denise, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, CMA, market price, price, Pricing, pricing tools, Real Estate Market, tools No Comments »
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