Toren’s direction on brand development made it clear that we absolutely, positively had to incorporate his love of water. Having formerly served in the navy, it was important that the brand be both conservative and strong. We incorporated Toren’s love of sailing with clean lines and we incorporated an “all-American” palette which is a nod […]
This is the third article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Posted in Zebra Reports 
Tags: Agents, Branding & Design, Business, Client Communication, Clients, Current Market, Customer Service, Denise Lones, education, Follow-up, Open house, personal branding, professional, real estate marketing, Real Estate Products, Real Estate Training, Sellers, Selling, systems 
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A refined palette featuring soft blue tones, couple with a warm beige, provides the color elements for our “Quiet Night at Home” Instant Image brand. Created to invoke a sense of understated elegance, this serene design offers great flexibility when marketing properties. Whether you want to develop a completely custom brand, or select from one […]
In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
“Investment Portfolio” is a great example of a “layered” look in a design. The strong color palette features the prominent use of blue – a color that embodies a sense of trust and security. If you’re looking to develop a powerful image, “Investment Portfolio” would be a great brand for you! It’s just one of […]
Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
Because she often works with historic homes, it was important to Sherrill that the brand we developed for her incorporated a sense of timelessness. Drawn to muted colors and natural elements, Sherrill also requested that her brand had a strong “wow” factor, coupled with a feeling of sophistication and quality. We’re happy to report that […]
A seasoned agent with many years of success under his belt, LaVerne Pike wanted to reestablish his image as a service-oriented professional. His new tagline, “It’s your move”, clearly articulates that LaVerne is client-focused. Because he was drawn to images with a curved element – coupled with strong structure – the idea of a chessboard […]
The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credibility, and trust. Although Brian’s brand is more “institutional” or “corporate” than many […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
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