This week I want to talk with you about branding – what it is, and why I believe so strongly in it (and why you should too!) At its core, a brand expresses the emotional or psychological relationship you have with your clients. It’s not something concrete – it’s the experience that a client can […]
When you live in a city with an iconic skyline, it can pay to take advantage of the strength of the visual image. Our “City Lights” brand is one of several we’ve designed for clients working in the Seattle market. With two easily recognized landmarks – the Space Needle and majestic Mount Rainier – this […]
Sarah Mosley has just begun coaching with our Evolve group, and she was excited to start work on her brand. Although she lives in Seattle, a city filled with iconic imagery, Sarah didn’t want a brand that was like something she’d seen before. Our direction from Sarah was to create a clean, contemporary brand – […]
Evolve client Margaret Lynch has a sophisticated and elegant – yet fun! – aesthetic, and it was important to her that her brand incorporate those feelings very closely. Her design icon is Jacqueline Kennedy … and she loves the over-the-top feeling that Liberace used to such great effect. We wanted to incorporate the feeling of […]
When developing his brand, Brian was very clear on his desire to have the brand speak for him – which is what all good brands do! Brian wanted to take this one step further. Very low-key, with a warm and approachable style, Brian wanted to ensure his brand positioned him as an approachable professional – […]
“Metallic Garden” features black and silver, a color combination long favored to create an impression of luxury. This brand does exactly that, and adds an element of softness and approachability (via the swirls) into what might otherwise be a somewhat daunting image. Whether you want to develop a completely custom brand, or select from one […]
Elegant and refined, our “Fan Out” design features a soft, cool-toned palette. This reserved brand allows home marketing to take center stage! The neutral tones draw all of the attention to your eye-catching property photos and the simple, sleek lines leave plenty of room for you to share your real estate knowledge with your client […]
When we began working with Andrea she made it clear that she wanted a brand that was very different, but not “in your face”. Andrea wanted a “fresh” look in a brand … so we incorporated lowercase lettering in an unusual script, a “mod” take on paisley, and a serene color palette featuring aquas and […]
I promised last week I would share a great story about a client of mine in this week’s Zebra Report … and that’s exactly what I’m going to do a little later. But first, let me set the stage … Lately I’ve been thinking about the ‘good old days’ of video technology, when home-grown video […]
Aranka Fruehauf is the kind of agent who immediately draws her clients in with her sense of warmth and a wealth of knowledge about her local market. She was looking for a brand that would create a sense of quality combined with approachability, and that would allow the focus to remain on her marketing – […]
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