It’s been a busy year for real estate markets everywhere, and maybe you’re taking some time in this “slower” fall/winter season to catch your breath—but don’t rest on your laurels. Prime your lead generating pipeline with a fantastic end-of-the-year Annual Report Newsletter! This is the best project to work on right now and send out […]
I have been talking to many of my clients recently who have expressed that they are feeling overwhelmed from Covid and just wished everything could go back to the way it was. They do not feel like themselves, and their business doesn’t feel like it used to which is causing them great distress. The last […]
Q: “Denise, I am currently cleaning up my database and I have a number of past client sellers who have moved out of the area. I am about to begin a mailing campaign to everyone in my database, but am not sure I should include people who no longer live here. What do you think?” […]
If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]
Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]
People ask me all the time what exactly real estate agents do besides show homes and put homes on the MLS for sale. That is such a broad subject that I often laugh when I get asked that question. Real estate agents are not just sales people; they are business owners, marketers, social media experts, […]
Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the day, what I am paying in referral fees back to this company is atrocious! I did the math and […]
Q: “Denise, I am thinking about ordering some box candies so I can drop by my past clients’ homes when I am in the neighborhood. What do you think?” A: I have never been a fan of this idea because I don’t like it when people drop in on me. Many people these days are […]
Posted in Ask Denise, Communication, Client Care, and Follow-up 
Tags: client gifts, past clients 
2 Comments »
The 20-60-20 principle covers many different facets of a real estate agent’s business, but nowhere does it have a more poignant meaning than with past clients. In today’s busy real estate market past clients are often forgotten or agents simply do not have the time to be focused on their past clients while they are […]
Real estate is a business of managing priorities. I bet if you took a minute and wrote down every possible item that you think you have to do for your business, you would probably have dozens and dozens of “to dos”. Everything from entering last month’s expenses and this year’s taxes to a CMA for […]
Posted in Business & Finance, Communication, Client Care, and Follow-up, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Clients, current clients, delegate, past clients, potential clients, priorities, Real Estate, referrals, time, Time Management, zebra report 3 Comments »
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