Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
: I’m a newer agent. Recently I lost a buyer because he called a listing agent whose name was on a yard sign, thinking that only that agent could help him see the house. He ended up writing a contract with her instead of me. Help! A: It is critical, when dealing with your buyers, to have […]
Q: “Denise, what’s the best marketing piece you’ve ever seen?” A: A series of visual boards I created for Open Houses. I set them up inside the house. Colorful visuals highlighted everything people needed to know about the local neighborhood. There were maps, school information, and market data. Talk about a conversation starter! People would […]
Q: “Denise, nobody showed up at my open house. Why?” A: It could be that: You’re overpriced, You didn’t do enough marketing and advertising to get people excited about coming to your open house, You didn’t focus enough on benefits in your ad. You put the time, date, and location—but little else, and / […]
By Denise Lones M.I.R.M., CSP Open houses are still at the top of my list of activities agents should be doing right now. An open house is the perfect venue for educating buyers on the amazing opportunities they’ll see in the market right now. And there is no better place to find buyers than at […]
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