When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what do you do if you want to connect with more people in your farm, but you don’t have the budget yet? […]
Can your clients identify you by your signage? Signs are a staple when it comes to marketing a home for sale. We’re all familiar with the classic yard-arm, but there are a lot of exciting options to maximize your curbside marketing and guide interested buyers. Printing and sign-making technology has advanced so that your signs […]
Your open house system is key to making open houses easier and wowing potential buyers. Open houses are a lot of work, but they also come with a lot of opportunity. Just passing out your business card won’t be enough. This winter, take out all your open house tools and see where any gaps may […]
Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]
Today, I’m talking about running open houses during busy holiday weekends. I had a question yesterday from one of my clients, “Do you do have an open house on a holiday weekend? Don’t you? What has that been like?” To answer that, I want to give some perspective and talk about the do’s and don’ts. […]
Q: “Denise, I have a new listing and want to do a Virtual Open House. I would usually do a regular open house Sunday afternoon, but wonder if that is the best day and time if we aren’t doing a live open house. What do you think is the most opportune day and time?” A: […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents 
Tags: Open house, schedule, time, timing, virtual 
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Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]
Posted in Ask Denise, Branding & Design Tags: brand, client care, Client Communication, Open house, value, water No Comments »
Q: “Denise, I am a newer agent and need to generate some leads. I have a direct mail company who keeps calling saying I can mail to thousands of people every month and it won’t cost me too much. Should I do it? I am also doing some online lead generation with another company and […]
Do you ever wonder how some people seem to have such a way with words and have absolutely no problem talking to anyone? Others, however, stumble and find it hard to engage potential clients in a conversation that is anything more than superficial. When I think about my own real estate journey over the years […]
Q: “Denise, I am so tired of holding open houses! Every time I ask if buyers are working with an agent, they answer, “yes.” Are they all really working with agents or are they just blowing me off?” A: There is really no way of knowing, but if you are constantly getting shut down when […]
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