Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo online from someone in a foreign country […]
Posted in Branding & Design, Zebra Reports 
Tags: brand, branding, Branding & Design, Denise Lones, design, logo, memorable, niche market, Real Estate, specialize, zebra report 
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Q: Denise, a lot of my colleagues are talking about niche markets they want to work in. I definitely want more business, so I’m trying to figure out if this is for me. If I focus on one group, won’t I actually eliminate business rather than creating it? A: Think about almost any profession, and […]
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