In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show […]
Posted in Zebra Reports 
Tags: expertise, luxury listing, marketing materials, niche, niche market, presentation, visual aids 
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Karmin lives and breathes her target niche: those serving in the armed forces and veterans. As a veteran and military wife, she is personally familiar with the relocating challenges faced by military families. Whether it is buying a home sight-unseen or coordinating with individuals in time-zones around the world, Karmin is always flexible and resourceful. […]
Have you ever had a unique situation that required a unique professional? For example: A medical issue that could only be addressed by a specialist, such as a foot surgeon? A legal issue that required specialty knowledge, such as a real estate land specialist? A home remodeling issue that was outside the scope of what […]
There comes a time in many agents’ careers when they get tired, burned out, and know they can’t continue in the business the way they have. Maybe they are selling across too large of an area that has awful traffic and they are spending more and more time on the road and less time in […]
Karmin Pincus, the broker and owner of PCS Everett, works with military families in the Puget Sound area and wanted a site that would make it easy for her clients to find the resources they need for relocating. She has beautifully designed interactive maps that capture the Kitsap, Everett, and Seattle areas showcasing the different […]
Posted in Branding & Design, Branding Spotlight Tags: agentfire, map, military, niche, service, website No Comments »
Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like […]
Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last […]
Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]
Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]
Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?” A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf […]
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