Kathy and Mary wanted a design that was cutting edge but still classic. Both love the emotional power of luxurious black-and-white photography, and so their brand includes a filmstrip of lifestyle photos in the header. The overall palette of pale taupe and charcoal grey keep the design warm, but let the content and property photos […]
Posted in Branding & Design, Branding Spotlight 
Tags: black, black and white, charcoal, gray, neutral, serif, taupe, white 
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This week’s Branding Spotlight features the design of MASTERY agent Cathi McLeod, from Edmonds, Washington. Cathi desired a memorable brand that features scenic imagery and conveys the beauty of the water surrounding Edmonds. She brought an established logo into the branding process, which we updated with a vintage script font and modern semi-serif font to […]
Posted in Branding & Design, Branding Spotlight Tags: blue, logo, neutral, photo header, sand, script, semi-serif, taupe, water No Comments »
This week’s Branding Spotlight features the design of MASTERY agent Mark Peterson, from Lynnwood, Washington. Mark came to the branding process with a mental brand image of “rugged luxury.” The timeless earth-tones create an inviting platform for his content, with crisp white lines between each shape. The charcoal header and footer add weight and contrast. The […]
Posted in Branding & Design, Branding Spotlight Tags: black, brown, colored background, neutral, retro, sans-serif, script, tan No Comments »
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