Q: “Denise, I want to drum up some business in my farm area before the end of the year. I have been sending a regular monthly update via mail, but want to have a good call-to-action to get people to do something. What do you suggest?”
Posts Tagged ‘monthly mailing’
Ask Denise: Postcard, Letter, or Social Media?
Posted by Denise Lones on September 12th, 2019
Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]
Posted in Ask Denise 
Tags: ads, advertising, Branding & Design, farm, letter, monthly mailing, newsletter, open houses, postcard, social media, sponsorship 
No Comments »11 Secrets to Geo Farming Success
Posted by Denise Lones on May 9th, 2019
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »Ask Denise: Choosing a Farm
Posted by Denise Lones on December 21st, 2017
Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing and send it to a neighborhood. Anything I need to look for as I choose an […]
Ask Denise: Should I Grow My Farm Area?
Posted by Denise Lones on February 18th, 2016
Q: “Denise, I have been getting some responses from my farm area and have even had a few closed sales. I am thinking of expanding to a larger area. What do you think?” I think that is a great idea! Of course, check to make sure the expanded area has a good turnover rate (about […]
Ask Denise: Mailing Quarterly?
Posted by Denise Lones on November 12th, 2015
Q: Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A: If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]
