The starting point: Toni Monzon has been in the industry for 20 years, and she is taking her business to the next level with a new custom brand. The target audience: She enjoys helping clients who are transitioning between life events and specializes in the Gig Harbor area. Her super-power is asking the right questions […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, coral, custom brand, logo, mastery brand, navy, orange, pink, script, white 
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The starting point: Dorothy loves color and wanted to include all of her favorite hues in her Mastery brand. She also wanted to use dots as a major branding element, as she built brand equity with dot-patterns before. However, the final brand also needed to work well for her business partner Don and incorporate their […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brush script, green, mastery brand, orange, serif, teal, turquoise No Comments »
The starting point: Lauri entered real estate after a wrist injury ended a 25-year career as a chef and restaurant owner. Fortunately, the organization and business skills from her first career transferred well and she took on the Mastery program to bring her marketing to the next level. The target audience: She enjoys working with […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, lime, logo, mastery brand, minimal, sans-serif, understated, white No Comments »
The starting point: Keith is an industry expert with over 40 years of real estate experience. He is a work-hard-play-hard kind of guy, with a deep love of the natural environment of Washington state, classic cars, motorcycles, and boats. He joined Mastery with the goal of refining and systemizing his personal brand. The strategy: The […]
Posted in Branding & Design, Branding Spotlight Tags: black, burgundy, charcoal, curved, gray, mastery brand, photo, red, texture No Comments »
The starting point: Teri came into Mastery planning to immediately create her own boutique brokerage called “Armada Homes.” She liked turquoise and a warm tan color, and was also interested in designing a logo for her business that was attention-grabbing and directly tied to real estate. The target audience: She wants to target high price-point […]
Posted in Branding & Design, Branding Spotlight Tags: cream, elegant, logo, mastery brand, turquoise, understated, white No Comments »
The starting point: Dan Olague (pronounced oh-LOG-ee) has been in the real estate business for over 30 years, and wanted his Mastery brand to showcase his whole team. The target audience: His plans include folding the next generation of buyers and sellers into his bustling sphere while still supporting his repeat clients and network of […]
Posted in Branding & Design, Branding Spotlight Tags: black, geometric, gold, logo, mastery brand, sidebar, white No Comments »
The starting point: Karmin built brand equity with a strong logo before Mastery, and now she needed an equally strong brand to support it. When considering her clients’ needs, she wanted to emphasize her extensive knowledge, reliable service, and authenticity. The target audience: As a veteran and military wife, she is personally familiar with the […]
Posted in Branding & Design, Branding Spotlight Tags: blue, gold, linear, mastery brand, military, navy, texture No Comments »
This week’s branding spotlight features the design of Mastery agent Kim Schaaf, from Bothell, Washington. Kim needed a brand that matched her reputation as the “bubble” lady, and wanted to feature bubbles in her brand. Each bubble also contains the reflection of a yellow rose, Kim’s favorite flower. Even her logo looks like a popping […]
Posted in Branding & Design, Branding Spotlight Tags: blue, branding spotlight, bubble, flower, linear, mastery brand, rose, rustic, script No Comments »
This week’s branding spotlight features the brand and marketing of MASTERY team, The Messa Group. Alicia and Kris started branding with a signature “M” for ‘Messa’ that we kept to maintain their existing brand equity. This M is carried through their brand as a golden watermark and in their new logo. We combined rich gold textures […]
Posted in Branding & Design, Branding Spotlight Tags: black, branding spotlight, charcoal, design spotlight, gold, mastery brand, serif No Comments »
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