This week I want to talk with you about branding – what it is, and why I believe so strongly in it (and why you should too!) At its core, a brand expresses the emotional or psychological relationship you have with your clients. It’s not something concrete – it’s the experience that a client can […]
Q: Can I be successful using just my company’s brand? A: Yes, you can. The use of any brand (provided it’s one that is well-respected!), is a good thing. However, when you only use your company’s brand, you’re advertising them – not you. Having your own brand allows you to leverage you own unique traits, […]
Another of the brands we’ve developed for real estate agents in the Seattle area, “Community Character” draws on iconic images to help clients immediately identify that the agent specializes in Seattle real estate. In this case, the brand features three iconic images – the Pike Place Market, Mt. Rainier, and the Space Needle – to […]
Q: Denise, I saw the samples you had at the “Unforgettable Open House” class. I can see that having all these materials would be super impressive to visitors, but I’m absolutely overwhelmed at the thought of how much work it would be to figure out how to do everything. I really have no idea how […]
Posted in Ask Denise, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents 
Tags: Agents, Business, Client Communication, Denise Lones, education, marketing tools, Open house, Pricing, Real Estate Agents, real estate marketing, Real Estate Training, The Lones Group 
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In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has […]
A dedicated oenophile – or wine lover – Jim wanted to incorporate his love of wine into his marketing materials, while still maintaining a classic and elegant feel. The use of black, with the outline of an elegant wine bottle, perfectly incorporated this feeling. Whether you want to develop a completely custom brand, or select […]
Posted in Branding & Design Tags: agent branding, agent marketing, Branding & Design, Denise Lones, marketing tools, systems No Comments »
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