If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]
Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]
Q: “Denise, I am a little bit concerned about my pipeline. This time of year it is usually overflowing, but right now, I only have two clients in there who are going to be ready in a month or two. What are some things I should do to get things moving?” A: Although there are […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents 
Tags: activity, client connections, Communication, connections, database mailer, empty pipeline syndrome, jump start, Lead Generation, market watch, marketing activity, marketing strategy, pipeline, pipeline management, ramp up, sphere, Time Management 
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…and you may find more fish!!! There isn’t a day that goes by that I don’t hear a real estate agent somewhere complaining about the lack of inventory in our market. I get it…it is disheartening to be working with a buyer only to have them lose their offer because they are competing against so […]
A group of kids playing tag the other day reminded me of the importance of having a strategy and sticking to it. As I watched, I realized that each kid who was it had his own strategy for tagging others. Some relied on the taunt and tag while others depended solely on their speed and […]
This week I am going to answer some of my most frequently-asked open house questions. Enjoy! Q: “Denise, sign in sheets never seem to work for me. I get people using fake names or when I ask them to sign in, it really puts them off. Should I stick with the sign in sheet or […]
For almost five years agents have found themselves working in markets where sellers’ homes sat on the market for extended periods of time as buyers sat on fences. The market was slow to say the least and the buyers and sellers were slow to make decisions. Fast forward to 2013 and some agents in some […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Industry News, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Branding & Design, business building, client care, fast paced market, Follow-up, market change, marketing strategy, real estate industry, Real Estate Market, zebra report No Comments »
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