In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show […]
Posted in Zebra Reports 
Tags: expertise, luxury listing, marketing materials, niche, niche market, presentation, visual aids 
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Q: “Denise, I was on your Power of Branding webinar a few weeks ago. I understand the power of Branding. In fact, I paid another company to develop a logo for me already. If I work with your company to develop the additional tools and systems I need, do I need to start completely over with […]
Posted in Ask Denise, Branding & Design Tags: branding, logo, marketing materials, power of branding No Comments »
Pete came to us wanting a very classic look that highlighted his Tacoma, WA marketplace, but also his love of fishing. And we do mean love of fishing! In fact, he refers to his inventory analysis as “The Fishing Report” which shows “where the fish are biting”. The result? A classic brand, full of character, […]
Christina Morales, one of our Instant Identity Marketing Makeover clients, wanted to make sure her local area was well represented in her branding. Located in California, between Santa Cruz and Monterey, Christina wanted to highlight the nearby beautiful beaches as accurately as possible. We found a great, colorful photo from the area that is the […]
Posted in Branding & Design Tags: branding, Branding & Design, california, design, design spotlight, logo, marketing design, marketing materials No Comments »
Allison Lomax was one of our Instant Identity clients. She came to us wanting joint branding with her husband, Mitch Lomax, that would highlight their primary area of expertise, the Eastside: Bellevue, Kirkland, and so on. They were interested in designs that would present a sophisticated professionalism, as well as a personal touch. With bold […]
Jay Agoado came to us looking for a new brand several years ago. His branding design highlights not only the beautiful landscape of the Northwest, but also features the furry friends in his life. Potential clients who might not know Jay can instantly make a personal connection with him if they are “dog people”. Recently he […]
Posted in Branding & Design Tags: branding, Branding & Design, Custom website, design, logo, marketing materials, website No Comments »
Jennifer Cowgill and Jessica Johnson of Referred Real Estate in the Tri-Cities had built a strong brand a few years ago. But they decided it needed a little bit of updating. The new brand highlights the ruby red of the polished Referred Real Estate logo, incorporates an eye-catching handwritten script, and highlights their love of […]
“Denise, I’ve been wondering … What percentage of my income do you think I should spend on marketing?” A: I get this question all the time, and I have to tell you – there’s no one right answer. There are so many complex variables that go in to the costs of marketing that I can’t […]
Posted in Ask Denise Tags: Branding & Design, generating leads, income, marketing materials, real estate advice No Comments »
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