One of our favorite clients recently challenged us on social media about the importance of mail and I thought it was worth addressing in a Zebra Report: “Where I am from I don’t see many people reading their mail when they have social media. When I ask if they received my letter after a week […]
Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]
Posted in Branding & Design, Branding Spotlight, Communication, Client Care, and Follow-up 
Tags: Branding & Design, building a geographical farm, building a niche market, business plan, campaign, farm, geofarm, geogrpahic farming, lead generation system, mailing, marketing campaign, newsletter, reports 
No Comments »
I am really getting pumped for our Real Estate Success Summit coming up on January 26th! In addition to my State of the Market – Your 2021 Housing Market Update class in the morning, we have THREE amazing tracks of content for our afternoon – which you can watch at your leisure! I rolled out […]
Q: “Denise, I am trying to amp up my communication to my sphere database and I remember something from a class of yours that has a numbering system for ranking communication. Can you remind me of that?” A: Of course! That is my 36 Point System and a fantastic way to provide structure to any […]
Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last […]
I was recently asked this question about gifting. Agents often have a great idea, but then when they tell a few people, that initial great idea can get muddied in the spirit of others helping. If you know an idea is a good one, trust your instinct unless you are concerned that it crosses a […]
Enter your email and stay on top of things,