In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
Q: I have a seller who has put her home on the market twice in the past 12 months, then cancelled it each time within 3 months of being listed because she wasn’t getting any offers – let alone a sale. How do I get her to keep her home on the market long enough to […]
Q: Denise, with all the options available today, what’s a good source of news in the real estate industry? A: Your MLS. If you want to know what the real estate market is doing, you have the best place to track it right at your fingertips. Do you know how many houses have sold in your area […]
How do you become an authority? By being an expert on a topic. For me, that topic is real estate. And to be an expert on real estate I need to understand many, many things. Contract law. Buyer and seller motivations. The power of marketing. And so much more. To truly understand the real estate market and […]
Posted in Zebra Reports 
Tags: Business, Current Market, Denise Lones, Market, Real Estate Market, The Lones Group 
No Comments »Q: “Denise, as summer winds down and I begin to plan my education schedule for the fall, are there any classes in particular that I should take?” A: Absolutely! Most agents take classes in the areas in which they have the most interest. I highly recommend that you take classes in the subjects in which […]
Posted in Ask Denise, Motivation & Planning, Real Estate Coaching, Mentoring, and Training Tags: Agents, Business, Follow-up, Lead Generation, Market, Real Estate Agents, real estate education, Real Estate Market, Real Estate News, Real Estate Products, Real Estate Training, The Lones Group No Comments »Buyers today are definitely playing the game. They’re perched high on the real estate fence, waiting and watching for prices to fall. But these people are missing a critical factor that may cost them even more money: interest rates. When a buyer sits on the fence waiting for prices to come down, they may end […]
Posted in Buyers Tags: and Training, Buyer, Denise Lones, fall, Interest rates, Market, Mentoring, Real Estate, Real Estate Coaching, Seller, The Lones Group No Comments »By Denise Lones M.I.R.M., CSP For the real estate industry, the last three months have been one of the strangest periods I’ve witnessed in the last ten years. Real estate agents have whipped themselves into a frenzy based entirely on media baloney. True, the media deli has been serving up large portions of this baloney. […]
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