Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this […]
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]
Q: “Denise, this year I am committed to building a stronger relationship with my past clients and my database. These are the people I want to do more business with so I am stepping up my communications with them. Right now I send a design magazine which is customized for me once every-other month. It […]
Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]
Q: “Denise, I am thinking about supplementing my mailing program with a twice-monthly emailed newsletter which will include stats from about 10 different neighborhoods (once a month) and a community focus which will include an interview with a local business as well as information on local events with photos. My challenge is that I want […]
Posted in Ask Denise, Real Estate Blogging 
Tags: branding, email, mailers, mailing campaign, newsletters 
No Comments » Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what […]
Q: “Denise, I have been getting some responses from my farm area and have even had a few closed sales. I am thinking of expanding to a larger area. What do you think?” I think that is a great idea! Of course, check to make sure the expanded area has a good turnover rate (about […]
Q: Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A: If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]
Q: Denise, I just sent out a mailer with the wrong phone number on it. The lady whose phone number it really is called me to let me know because she was getting calls! How can I fix this? A: First of all, congratulations on sending out a mailer with such compelling information that got […]
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