Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]
I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client. When I asked her why she thought she did not get the listing she told me that she had no idea. So, I asked her […]
Posted in Sellers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: listings, pending ratios, research 
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Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like […]
As an agent, managing broker, trainer, and for nearly two decades of coaching, I’ve been witness to just about every listing faux pas, misstep, and bad decision. Long time agents may say, “Oh, these are junior mistakes,” but it is not just new agents who get caught in these practices and it’s always good to […]
When agents ask me how the market is I always answer with, “It depends.” There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style. While the media has been guilty of making sweeping statements that the market is either a strong buyers’ or […]
Posted in Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports Tags: competitive market, Current Market, days on market, home market, housing market, list price, listings, market activity, market analysis, market conditions, market research, MLS, Multiple Listing Service, research 2 Comments »
Q: “Denise, I have had a few condo listings lately and have determined that I really like selling them! What are some things I could do to get more condo listings?” What a great question! My first farm area was in an area of townhouses. There is something very unique about townhouse/condo living and it […]
Do you feel like you have lost your energy and mojo from the effects of a fast-paced, low inventory market? If you feel like you have, you are not alone. Many agents are complaining of exactly the same thing after finding themselves exhausted from running around with buyers that keep losing during the frenzy of […]
Q: Denise, as per your request, I am currently going through my 2015 numbers and comparing the number of buyer solds versus the number of listings sold. I was stunned to learn that I had waaaaay more buyers than sellers. Holy cow, no wonder I am so tired! It is clear that in order to […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, Branding & Design, Buyers, expired listings, farming, geo farming, geographical farming, Lead Generation, listings, Sellers 2 Comments »
Q: “Denise, I am in one of those severe inventory shortage areas and I am seeing agents all around me thriving and getting listings while I am struggling. I am very frustrated. I usually generate leads by holding open houses, but there are no open houses to be had. What should I do?”
It is no surprise to anyone that has been following the real estate industry over the past five years that we have arrived at a time of historically low inventory levels. When you take out all the short sales and foreclosures that used to make up a big part of the inventory and you sprinkle […]
Posted in Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Real Estate Industry News, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: absentee owners, Denise Lones, FSBO, inventory, listings, low inventory, Market, Real Estate, The Lones Group, trends, zebra report 1 Comment »
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