Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]
Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons: #1: Presentation and #2: Price.
Posted in Sellers, Zebra Reports 
Tags: days on market, fair price, listing price, photos, preparation, presentation, price, video 
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Q: “Denise, I am about to take a listing that I know is overpriced. It is not significantly overpriced, but it is definitely outside the comfort range. The problem is that our market is so fast right now that I can’t, with good conscience, say that my sellers CAN’T get that price, I just think […]
Posted in Ask Denise, Sellers Tags: client care, listing price, Pricing, pricing strategy, property pricing, Sellers No Comments »
Sellers can be the lifeline of a real estate agent’s business. Working as a listing agent can give agents much more control over their hours and time spent with each client. In fact, it takes about one-third of the time to close a listing transaction as opposed to working with a buyer. However, working with […]
Posted in Communication, Client Care, and Follow-up, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: communicate, Communication, discussion, list price, listing, listing price, market price, offer, price, questions, Real Estate Market, Sellers, Selling, what if 1 Comment »
Q: I just had a listing presentation and presented a CMA (Comparative Market Analysis) to a couple who thought they would be able to get hundreds of thousands of dollars more for their home than they can in this market. They were banking on this home to allow them to retire. I feel terrible – […]
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a “comparable calamity”! But armed with just a few pricing tools, you can walk into a seller’s home […]
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